market penetration

market penetration
= penetration
1) The process of entering a market to establish a new brand or product. Market penetration may be achieved by offering the brand or product at a low initial price to familiarize the public with its name. This is known as market-penetration pricing.
2) The extent to which a product or an advertisement has been accepted by, or has registered with, the total number of possible users. It is usually expressed as a percentage. Compare market share A marketing strategy based on low prices and extensive advertising to increase a product's market share. For penetration strategy to be effective the market will have to be large enough to be able to sustain low profit margins. See product-market strategy

Big dictionary of business and management. 2014.

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  • market-penetration pricing — UK US noun [U] COMMERCE, MARKETING ► the practice of offering a product or service at a low price in order to sell more than competitors do, and to persuade customers to keep using it: »On the internet, some companies have taken market… …   Financial and business terms

  • market penetration pricing — /ˌmɑ:kɪt penɪ treɪʃ(ə)n ˌpraɪsɪŋ/ noun pricing a product low enough to achieve market penetration …   Marketing dictionary in english

  • market penetration — коэффициент проникновения гостиницы на общий рынок гостиничных услуг transcellulary penetration проникновение через клетки кожи epidermal penetration проникновение через эпидерму transdermal penetration проникновение через кожу cutaneous… …   English-Russian travelling dictionary

  • market penetration — noun the extent to which a product is recognized and bought by customers in a particular market • Hypernyms: ↑penetration …   Useful english dictionary

  • market penetration — /ˌmɑ:kɪt ˌpenɪ treɪʃ(ə)n/ noun the percentage of a total market which the sales of a company cover …   Marketing dictionary in english

  • market penetration/share — Used in the context of general equities. Percent of trading volume in a stock that a particular market maker trades. Bloomberg Financial Dictionary …   Financial and business terms

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